IDENTITY
Designing the 2026 merchandise for Hornet Racing focused on evolving the team’s visual identity while maintaining brand recognition. In collaboration with Katherine Robles, we introduced yellow as a new accent color and expanded the product line to include hats, something the team hadn't offered in a few years.
Inspired by the iconic Lotus 49, this project focused on developing Hornet Racing’s 2025 livery in celebration of the team’s 30-year anniversary. My role was to design a logo that mixed Lotus’ historic yellow with the team's identity. One of the main challenges was balancing inspiration with originality, referencing a well-known design while ensuring the final result remained distinctly representative of Hornet Racing.
Creating this pamphlet required balancing visual identity with clear technical communication. The goal was to present Hornet Racing’s brand through our established colors while organizing detailed information about each subsystem in a way that remained accessible to potential sponsors.
l'iron: a design brief.
a waffle house focused on french craftsmanship. the brand combines traditional baking with modern design to offer handcrafted waffles & coffee.
Designing business cards for Hornet Racing focused on translating the team’s identity into a compact, functional format. The goal was to create a design that felt professional and memorable while staying consistent with the team’s established branding. One of the main challenges was working within the limited space of a business card while ensuring key information remained clear and visually balanced
drako distributions llc.
a family-owned distribution company founded in the grand canyon state. inspired by family dog "drako".
MATIZ: A design brief. Matiz creates handmade ceramics like mugs and bowls, created with raw textures and natural imperfections of clay and pigment. Tactile. Organic. Nuanced.
events/promotions
Designing a flyer for FSAE’s first NorCal Shootout.
This event was planned and organized by Hornet Racing’s Technical Director (2025-2026), Celia Lenear. Working side by side with her on this project was very fun and full of creativity. Finding a way to represent our team but being inclusive to other attending teams was one of the challenges faced.
Promotional Flyer for collaboration between Hornet Racing and SRO Motorsports Group. This flyer was created for the sole purpose of fundraising and helping our sponsors at SRO Motorsports to sell tickets for their GT World Challenge America Event. The goal was to create a flyer that would catch the eyes of students or family members interested in cars and attend the event with Hornet Racing
promotional flyer for hornet racing's reveal day event. this year's theme was a mix of the wild west and motorsports. created on adobe illustrator, the graphics and textures create a western-like with the usage of fonts, color, and other design principles.
promotional flyer for hornet racing's general meetings for the Fall 2025 semester. the club received an immense amount of attendees, unlike semesters before.
formula one graphics
music graphics
